“The Worship Mix”
God gives us gifts, talents, and abilities in a variety of areas. For some it may be art. There are many gifted singers, dancers, painters, sculptors, and actors. For some it may be of the technical nature. There are many computer programmers, engineers, architects, and scientists. For me, God blessed me to be a businesswoman and so I want to talk to you today about a particular area of business and that is marketing. The goal of any business is to be profitable and in order to be profitable you have to have a plan. In all businesses, if you want to be successful, you have to have a marketing plan.
Now what in the world does that have to do with being a Christian? Nothing, except the fact that in it lies a great metaphor. If you are a Christian, and you want to be successful, you have to have a marketing plan. If you have ever studied marketing, you will know that every marketing plan must detail out the marketing mix. Also known as the four P’s which are ‘price’, ‘promotion’, ‘product’, and ‘place’. The marketing mix is often crucial when determining a product’s unique selling point (the unique quality that differentiates a product from its competitors).
So what exactly are we selling? We must first define what our product is. A product is seen as an item that satisfies what a consumer needs or wants. Our consumer is God and what he wants is our worship. As Christians, sometimes we get distracted about who our target audience is. We get into modes where we live to satisfy and gratify other people instead of living for our Creator, the one true Living God. As a choir member, I myself have been guilty of being more concerned about how I sound to the congregation, than my worship being pure and directed to God. And sometimes even when we know that God is our audience, we stray away from giving Him what He wants, and give Him what we think He needs. How many times have we come to church just because it was Sunday? Our mind was not focused on worshipping the one who bestows his blessings on us daily, but merely on fulfilling our habitual Christian duty. God doesn’t need our body in the pew on Sunday morning, He needs our heart in worship everyday.
So we are off to a good start with our marketing plan. We have determined that God is our target market, our consumer, and the product we are selling, is our worship to Him. But we need to go a little bit further if we want to be profitable.
The next “P” of our marketing mix is promotion. We know what we are selling, and we know who we are selling to, but how are we going to sell it? Promotion represents all of the methods of communication that a marketer may use to provide information to different parties about the product. This can include packaging, advertising, and even PR. So let me ask, how are you packaging your product? Are you using bright, bold colors and an easy to open container or is it blending in with the background and sealed so tight the consumer can’t even get to it? God is looking for our worship and it is up to us how hard He has to look. The bible gives us plenty of examples of what we can do to worship. We can sing a song, play an instrument, lift our hands, or simply say words of exhortation to openly give our worship to God. He shouldn’t have to pull and tug at the package to get to our worship. It should be easily accessible and attractive. We must come to him with joyful hearts and not melancholy or angry spirits. Would you want to buy a warm apple pie that is packaged in a cold, steel box covered in rust? Of course not, so why would we expect our God to want our worship delivered to him that way.
Promotion also involves advertising. You’ve seen how commercials can make you aware of new products and entice you into wanting them. Does God even know that your worship exists? If He knows that it exists, does He even want it? In order to worship God, you must first know Him. How can you worship something that you know nothing about? Advertisers spend years researching their target markets, getting to know them, getting to know their wants, likes, and dislikes. God wants us to get before Him, spend time in His presence getting to know Him intimately and then acting like we know Him in public. There should be nothing secret about our relationship with God. The goal of advertising is to get your attention. Do you have God’s attention? Are you crying out to Him day and night? Calling on His name letting Him know that you are available to Him to serve and worship Him?
Another important part of promotion is PR or public relations. This involves those things that indirectly affect the image of the product. There have been many examples in the media where companies have dropped spokespeople because they didn’t want to tarnish their image. You remember Tiger Woods? He did some things that were less than honorable and so companies did not want their products associated with him any more. So who and what are you associated with? There are things in our lives that can affect the way God sees our worship. We may have a great product, but we cannot let the image of that product be distorted by ungodly things in our lives. There will be some things we need to let go of, some people that we can no longer associate with. We must do that so we can show God that we He is getting our worship, He is getting the real deal, 100% pure, untainted worship. He deserves nothing but the best and we have to give Him that in our thoughts, deeds, actions, and associations.
The next “P” in our marketing mix is place. Place refers to providing the product at a place which is convenient for consumers to access. The good thing about our consumer is that He is omnipresent, meaning He is at all places at all times. So no matter where we are it is convenient for Him to access our product. The question is, are we offering it wherever we go? The Bible doesn’t say that we only have to worship on Sunday when we are between the four walls of the church building. Our product should be available 24/7 no matter where we are because God is always worthy, God is always ready and willing to receive it, but we have to give it.
The final “P” in our marketing plan is price. The price is the amount a customer pays for the product. Is God overpaying you for the product that you are offering Him? Before we were even born, our product was paid for. The bible tells us that we were bought with a price. The price was the blood of Jesus, God’s only Son. We have to make sure, that our product is worth the price. In all actuality, we will never be able to match God in what He has done for us. The least we could do is give our all. Give our lives completely in worship to Him.
Something else I learned in business school is that monopolies are not ideal. A monopoly is when one company dominates a particular area. But they usually don’t last long because when someone sees that another business has found a way to make money, it won’t be long before others are trying to get in on it too. And that’s the way it should be with worship. Somebody ought to see how profitable you have become with this worship business so much that they want to get in on it too. The best part about it though, is that the blessings are unlimited. There is room for everybody to get in on this business and profit from it.